Elastic and Inelastic Demand Essay Example for Free

Elastic and Inelastic Demand Essay I would say that when I think of a company that has inelastic demand on their products it would have to be Apple. Apple charges above average prices for their phones, computers and music players all with the marketing strategy of superior quality. When a company achieves inelastic demand it is because of two possible reasons. They have either developed highly differentiated products or brands or they have achieved a monopoly on a market or product category. (Tedesco, 2011) If you look at Apple they have a combination of both. You wouldn’t necessarily label Apple as a monopoly but they do possess a large amount of influence on how other tech companies develop their products. This is shown in various lawsuits that have been brought by Apple against other tech companies for patent violations. Apple has however developed superior products in comparison to others. Apple has marketed their high-end electronic devices to the point that they can introduce similar devices every few months and make people think that they are improved enough over the older models to constitute a needed upgrade. The marketing is brilliant. If I was talking to the president of Apple about what their pricing strategies should be I would bring up the possibility of a downgraded model to reach the customer base who can’t afford $600 every few months for a new phone or tablet. Even though Apple has monopolized on the higher income customer base they have untapped potential in the lower to middle income customer base. Cell phones are deemed as a necessity by many and if the price is right most consumers will spend the money on a product that is considered superior to others in the marketplace. While researching different articles for this assignment I came across an article about the elastic demand of sports tickets, especially Super Bowl tickets. When I was trying to think of a company with elastic demand, the NFL never crossed my mind but the NFL is a profit generating entity. The article cited the difference in ticket prices in tier seating between the Super Bowl in New York City and the Super Bowl in New Orleans. The prime examples showed that club-level tickets at MetLife Stadium would cost $1400 more than the similar seats at the Super Bowl in New Orleans. The article attributed this to the marketability of the venue. The author stated that most sports teams price their ticket inventories in the inelastic portion of their demand function because,† teams charge too low a price to maximi ze ticket  revenues. Part of the strategy in doing this is to ensure maximum attendance so as to ensure greater revenue streaming from complementary purchases associated with sporting attendance†¦such as concessions, parking, and merchandise.† (Rishe, 2013) If I were to talk to the president of the NFL I would suggest putting a cap on Super Bowl tickets so that a more diverse group of fans could attend the Super Bowl. As of now the only fans that attend a Super Bowl are the fans with a large amount of expendable income. If tickets were more attainable by the â€Å"common† fan they would generate as much money but also accommodate a much wider consumer market. Bibliography Rishe, P. (2013, September 19). SuperBowl XLVIII Pricing: A Lesson In Demand Elasticity. Retrieved September 27, 2014, from Forbes.com: http://www.forbes.com/sites/prishe/2013/09/19/super-bowl-xlviii-pricing-a-lesson-in-demand-elasticity/ Tedesco, T. (2011, May 20). View from Mount Olympus. Retrieved September 26, 2014, from piworld.com: http://www.piworld.com/blog/inelasticity-demand-your-printing-services-pricing-strategy-tj-tedesco Tucker, I. B. (2013). Survey of Economics (8th ed.). Mason, Ohio, United States of America.

Waste Management Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  Municipal waste is disposed of in three different ways. As of 2004 it is estimated that 71 percent is land filled, 16 percent incinerated, and 13 percent recycled. Other wastes that have to be disposed of are nuclear and hazardous wastes. The environmental effects of different waste management solutions will be discussed as well as ideal ways, in my opinion, to dispose of different forms of solid wastes.   Ã‚  Ã‚  Ã‚  Ã‚  Landfills are the most commonly used form of disposing wastes today. It is also a form of disposal that causes many environmental impacts that are in need of addressing. A major effect of landfills is Leachate, a contaminated liquid that percolates through the waste in a landfill and probably the most addressed issue. This contaminated liquid can soak into the ground and cause water contamination according to the Department of Agriculture and Life Sciences at NC State University. Another effect of landfills is air pollution. Not only can air pollution from landfills contribute to acid rain and green house gases but it can also have an impact on the citizens around it. Soil gas migration can cause a four-fold elevation of risk for bladder cancer and leukemia among women reported a study at the New York Health Department’s website.   Ã‚  Ã‚  Ã‚  Ã‚  The second form of waste disposal is incineration. This type of disposal releases many air pollutants to include admium, lead, mercury, dioxin, sulfur dioxide, hydrogen chloride, nitrogen dioxide, and particulate matter according to the Environmental Protection Agency. Gases such as sulfur dioxide and nitrogen dioxide contribute to acid rain and smog. The incinerators mainly contribute to air pollution but the ash left over from burning waste has to be buried in landfills thus contributing to ground pollution too.   Ã‚  Ã‚  Ã‚  Ã‚  The last waste management system is recycling. Recycling consists of processing used or abandoned materials for use in creating new products. This method was created to address issues created from the other two forms of waste management and has a positive impact on the environment. It helps to reduce the amount of waste needed for disposal by making a portion of it available for reuse.   Ã‚  Ã‚  Ã‚  Ã‚  Hazardous and Nuclear waste disposal is a very serious issue. It can cause soil contamin... ...ll listen.   Ã‚  Ã‚  Ã‚  Ã‚  By implementing these programs I feel that waste making it to our landfills will be greatly eliminated. This will allow waste management agencies to focus more energy and time studying other ways of controlling the negative effects of wastes that does make it to landfills. A recycle conscience society can preserve the earth for many generations to come.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Getis, Arthur et al. Introduction to Geography. New York: McGraw Hill, 2004. New York State Department of Health. Health Department Releases Landfill Study. 21 Aug. 1998. 26 June 2005. < http://www.health.state.ny.us/press/ releases/1998/landfill.html> U.S. Environmental Protection Agency. Summaries of Related Solid Waste Incineration Rules. 10 June 2002. 26 June 2005.   Ã‚  Ã‚  Ã‚  Ã‚   U.S. Environmental Protection Agency. Municipal Solid Waste. 3 June 2005. 25 June 2005. Zaslow, Sandra. â€Å"Health Effects of Drinking Water Contaminants.† North Carolina Cooperative Extension. June 1995. North Carolina State University. 26 June 2005.

Cell Phone Use While driving Essay

While driving through the city you see many on their cell phones while driving. When on the road, or away from my loved ones we always want to make sure that we are in touch with them in case of an emergency. Many state that turning off your phone is key to being a safer driver. I disagree with that statement because your family needs you at any time of the day and that is why cell phone usage should be allowed while driving. Although some say that talking on the cell phone while driving is dangerous, i disagree because talking on the cell phone is just as dangerous as turning on the radio while driving, talking to the passenger, looking at the speed limit sign, eating food, or putting on makeup while driving. Nobody wants to be told when and when not to use their own cell phone, would if you could only use your car when you were told you were able to drive it. People will refuse to be told when and when not to use their cellphones, therefore there is no way to enforce this law. Some say that talking on the cell phone While driving is dangerous. â€Å"Talking on the cell phone makes you 1.3 times more likely to crash than if you were a non distracted driver.† This law should not pass because a driver that is under the influence, is far more dangerous than a driver who is talking on her cell phone, yes there are fatalities when people are on their phones. there was 3,000 deaths due to the use of cellphones while driving, compared to the 10,000 deaths that drunk driving has caused in one year! Every day in America, another 28 people die as a result of drunk driving crashes. (MADD.org) Almost every 90 seconds, a person is injured in a drunk driving crash. (MADD.org) Enforcing a bigger issue such as drunk driving is what we should be focusing on instead of talking while driving. I would have a far more concern driving next to a drunk driver other than somebody that is talking on the cell phone rather than somebody who is drunk. Some people need to learn how to call and drive, some are far better than others at talking while driving. maybe we should teach this in drivers ed classes, and teach people how to be safer while driving. â€Å"TSA’S 100 car study indicated that if a driver takes his or hers eyes off the road for more than two seconds the risk of them crashing is greatly increases the risks of crashing.† I disagree with this statement, because it may make you more likely to crash, but a lot of things distract you on the road such as the radio, food, makeup, people on the side of the road etc. Some say that driving didstracted is one of the most dangerous  things that you can do, but that is wrong in my opinion, being distracted can be dangerous but compared to drunk driving or driving under the influence, being distracted is a very sma ll problem, being distracted while driving is dangerous but in the world there are over double the fatalities as distracted driving has. We should focus more on drunk driving than distracted drivers. Also the intensity of the call matters, if you are talking on the phone and in an intense conversation you are twice as likely to crash the vehicle. But still drunk driving is a lot more dangerous than talking while driving. There are some variations to the texting/calling while driving law that many americans are trying to enforce today that are somewhat reasonable and somewhat not. â€Å" Turning your cell phone off and allowing calls to go to voicemail while you’re driving is key to safer driving† this quote states that you should keep your phone off at all times while driving. I disagree with the fact that i should be told when and when not i can use my phone. For example, would if it is an emergency call and it can not wait? All phone carriers (Verizon, Sprint, T-Mobile etc.) need to have a drivers mode setting on their phone i think, the drivers mode would work like this, if a family member or a emerge ncy contact calls you more than once, the call will go through, but if they only call you once the call will be stopped. This is one great alternative to saving lives on the road without taking away the privilege of using your cell phone while driving. People in america will respond better to this new law instead of rebellious actions from the community. â€Å" Letting drivers know laws will be enforced has been devoloped to enforce drunk driving, speeding, seat belts etc.† Yes, i agree that trying to enforce the cell phone law will help prevent crashes, but how do you enforce this law, by talking to the phone carriers to put a drivers mode on every cell phone in America is the best way to enforce this rule. Sometimes you need to take important phone calls while you’re in the car, that is why this law should not be enforced, there are many times in the car when you do not need to take phone calls, surf the web, text your friends while driving. Doing this kind of stuff while driving is bad and dangerous that is why many phone companies should have the drivers mode setting on their phone devices. There are many fatalities every year and texting and driving is not the main thing we need to be focusing on.

Application Security Testing - 1187 Words

Application security is the use of hardware, software and procedural methods in order to protect applications from internal or external threats. As more and more applications are becoming accessible over networks, they are being exposed to wide variety of threats as well. Even the most sophisticated application security systems are prone to breaches, and demand stringent automated and manual test strategies at each stage of software development life cycle (SDLC). In this paper, we will gain basic understanding of the different kinds of application security vulnerabilities, and methodical planning to mitigate the associated risks. Markets are being flooded with applications each day in several domains. As these applications are getting increasingly complex and visually appealing, they are also becoming the main source of data and security breaches. A recent survey of security breaches at Fortune 500 companies showed that breaches in information security could result in annual financial losses of up to $24 billion. With that said, 90% of large corporations have found one or more breaches in their computer security and even worse, 70% of those detected breaches were considered severe, many resulting in proprietary information theft and financial fraud. Hackers can use several different paths through any application to harm the business. If the companies secure host and network-level entry points, focus of attacks usually shifts to the public interfaces. Each pathShow MoreRelatedPenetration Testing Plan Design For A Project Management And Technical Perspective806 Words   |  4 PagesPenetration testing plan design for both project management and technical perspective. 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